Submitting an effective college application can be a challenging job. While your academic records and mark sheets play an important role in your selection for a course, there is one decisive factor that can overturn your prospects and be the difference between your selection or rejection to the college. This is too your SOP for MBA in Marketing.
MBA in Marketing
MBA in Marketing is a popular Management specialization that emphasizes various important Management skills in addition to a wide range of topics revolving around market mechanisms, strategies, and brandings. This course will help you develop a grasp of concepts like consumer behavior, data analytics, targeted advertising, and customer relations.
An MBA in Marketing opens up your career to a wide range of career options across private and government sectors. Leading firms hire individuals who are qualified and have skills like developing new-age marketing strategies, sales and operation management, and In-Depth knowledge and understanding of national and international markets.
Leading Colleges for MBA in Marketing
MBA in marketing is a popular course which is offered by several leading colleges and business schools around the globe.
The Best Performing and Reputed International Colleges for MBA in Marketing are:-
- Northwestern University (Kellogg)
- University of Pennsylvania (Wharton) Philadelphia, PA
- Stanford University
- University of Michigan–Ann Arbor (Ross)
Ann Arbor, MI
Back at home, the top colleges for MBA marketing with the best performance are-
- IIM, Bangalore
- IIM, Calcutta
- FMS, Delhi
- S P Jain, Mumbai
- MDI, Gurgaon
Statement Of Purpose for MBA in Marketing
MBA in Marketing is a traditional MBA specialization for which universities receive ample applications every year. A demanding field of study like an MBA comes with its own challenges. Candidates are put through a rigorous selection process by leading universities that assess the applicants on various criteria. You will be required to provide the selection board with an outline of who you are as a person beyond your academic records and mark sheets.
It is crucial that your SOP for MBA in Marketing highlights your best traits that reflect your orientation towards the subject and highlight your relevant skill sets which make you the ideal candidate for the course.
Structure for SOP for MBA in Marketing
A well-written SOP follows a good paragraph structuring and is brief, informative, and to the point. At first, it may seem difficult but following a proper structure can help you induct all these qualities into your SOP. Following a chronological sequence while arranging the contents of your SOP marketing is crucial as well and helps with adhering to the word limit.
Consider This Structure While Writing Your SOP for MBA in Marketing:-
- You may begin your SOP for MBA in Marketing with an appropriate quote that suits the theme of your statement of purpose. Use simple quotes preferably by a renowned or historical figure.
- The first paragraph is where you introduce yourself in brief and mention the course you are applying to.
- In your next paragraph, consider including an incident or story that ignited your passion for the field, or something that motivated you to go for MBA in marketing for your higher education.
- Your academic background will be the central theme of the next paragraph. This paragraph will tell the board about your academic inclinations and experience that provide a good foundation for your MBA in marketing.
- Once you’re done with the academic records, you can move forward with briefing the board about your professional experience and exposure. This is an essential part of the application to various MBA courses since this field of study demands experiential skills and familiarity with various market systems.
- Highlight your aspirations and motives in life in the next paragraph. Make sure you research beforehand the history of the college and emphasize the importance of a degree from that college for your career prospects. This paragraph should reflect your career orientations in brief.
- Lastly, your SOP should have a concluding paragraph where you include a few lines about why the board should select you, how you fit in at the university and why this is a good step in your higher education.
Important Things to Keep in Mind
The Subjective Nature of the SOP makes it a tricky task to tackle. Candidates often find themselves stuck with various elements of their SOP which they are unsure about. However, adhering to a few basic guidelines can help you write an effective marketing SOP easily. Here are a few expert tips you should consider while writing your SOP:-
Provide Relevant Information
Universities expect MBA candidates to have relevant skill sets and ample exposure in the field, therefore, providing the selection board with a detailed and to-the-point account of their academic and work experiences in order to strengthen their candidature. Avoid mentioning irrelevant details that do not contribute significantly to your higher education and career prospects. Highlight your approaches to problem-solving, task management, and other important management skills that you have acquired while working on projects and in teams.
Use Appropriate Format
While submitting your personal statement, make sure that a proper formal format is followed throughout the document. This is essential because universities go through hundreds of applications and a clumsily formatted SOP can negatively impact your SOP and make it less readable.
Use the Following Format For Your SOP for MBA in Marketing
- Font- Times New Roman
- Size- 12
- Paragraph Align- Justify
- In case a word limit has not been specified, your personal statement should not exceed 1000 words.
Short is Sweet
Avoid making your SOP too long and bulky. A good SOP reflects a crisp and concise style of writing. Make sure you adhere to the word limit. Do not lay too much emphasis on any one topic or theme and avoid going back and forth. Following a chronology will help you with keeping your SOP short and elaborative at the same time.
Keep a Check on Your Grammar
Avoid using technical and flowery vocabulary. Run your work through various grammar tools and proofread manually to make sure all errors are rectified. Maintain an active voice throughout the SOP. Your tone should be a balance between bold, confident, and humble. Use simple sentence structures and paragraphs to ensure your SOP is short and crisp.
Unique is the Key
The idea of writing an SOP is to present the university with an overview of your temperaments and inclinations that extend beyond your academic records, so make sure you use this opportunity to present your unique skills to the selection board that makes you stand out amongst other applicants.
Sample SOP for MBA in Marketing
STATEMENT OF PURPOSE
When I recall the content I consumed on the television as a kid, along with the clips of cartoons and National Geographic documentaries that play in my head, a faint sound of Amul’s ‘Amul Doodh Peeta Hai India’ and Airtel’s ‘Har Ek Friend Zaroori Hota Hai’ advertisements also begins to ring. Often a tagline and a jingle that promises a great recall value to surpass the products offered by the brand and becomes the identity of the brand itself. Just like the numerous jingles etched in my memory that has become a significant part of my childhood, I also wish to tell stories that represent a brand’s core and help establish a channel of communication between sellers and buyers, thereby creating a personal bond and easing the customer’s buying journey. In today’s data-driven world, the unity of marketing and data is the ultimate pair for successful campaign execution, and I hope to study the mix of both to ensure that my ideas are backed by solid research. Hence, I seek a Master’s degree in Marketing from the University of Illinois Chicago.
I obtained my undergraduate degree in Mass Media from Jai Hind College, Mumbai. My education provided a holistic view of the domains associated with my field of study and built a robust foundation under an array of subjects such as Organisational Behaviour, Principles of Marketing and Management, Brand Building, and Consumer Behaviour, to name a few. Moreover, compelling case studies, interactive classroom discussions, guest lectures, and numerous presentations helped me learn the course material’s fundamentals and understand my sincerity toward the subject.
To explore the practical applications of my theoretical knowledge, I engaged in various academic projects. Beginning with a documentary on Jews, my team and I showcased the said community’s lifestyle in the city. Despite difficulties with arranging interviews and operating the camera, we delivered a documentary used as a benchmark for upcoming batches. I also analyzed the brand strategy of a company and later proposed one for a fictitious brand, where I handled all the duties, from coming up with the brand’s name to devising a holistic marketing plan. Lastly, I contributed to a 360-degree ad campaign. Under the same, we were asked to identify the communication gaps of our chosen advertisement and present a project that filled or eliminated the said gap. After receiving the brief from the ad agency, we held multiple brainstorming sessions, proposed strategies, and ensured the presence of a creative element.
In addition to achieving scholastic proficiency, I partook in many extracurricular activities to prompt the overall development of my personality and acquire the soft skills needed to succeed in my field. I encountered one of my most significant learning experiences while working on an inter-college festival. As part of the administration and the marketing department, though it was tough to allocate enough time and effort for both, I effectively executed my tasks with consistent hard work. While I ensured the smooth functioning of various events and oversaw the completion of its logistical needs as a member of the administration team, for marketing, I called multiple sponsors, persuaded them to fund our event, and understood their expectations. Furthermore, I prepared the social media strategy, managed finances, and oversaw the fulfillment of all the deliverables promised to our sponsors. The experience proved to be entirely fruitful and served as my first real introduction to marketing and how various processes are governed and interlinked with each other for the achievement of goals.
I commenced my professional journey under an internship at Admatazz, where I was entrusted with content creation. I also piloted a social media calendar that assisted our team in deciding the creative flow for the month and creating relevant posts, interacted with clients and presented strategies. Shortly after, I secured employment at FoxyMoron Media Solutions as a Junior Creative Executive and was later promoted to Senior Creative Executive. I predominantly worked on fashion and retail brands, such as Manyavar, and offered strategies in adherence to client briefs suggested proactive ideas and streamlined various operations. Manyavar’s brief was mainly concerned with depicting the grandeur of the brand across social media platforms, presenting robust campaigns with recall value, and producing sale-boosting creatives. The most extensive campaign we participated in was launching a new brand face; the client liked our ideas and we received recognition in the digital space.
Along with working for Braun, a consumer product company that wanted to create brand awareness and establish a pivotal position in the market, I also devised promotional ideas for a QSR brand. My strategy successfully boosted the sales and helped the client expand their business across the country. Furthermore, I have also worked on entertainment companies such as HBO and Warner Bros, particularly on the promotional tactics for movie launches. Under the same, we proposed an AR filter to promote the movie Kong, which built engagement with the audience. After two and a half years, I progressed to working with Saatchi and Saatchi Propagate and undertook tasks for various brands. During my tenure, I piloted several business pitches that helped grow the company’s revenue and acquire new clients, wrote digital film scripts, and launched campaigns. I have also been a part of the Olympics 2020 campaign for a corporate brand, where I anchored contextual post ideas.
Armed with my intended degree, I aim to direct campaigns that meet the client’s objectives and are remembered by the audience for years to come. I hope to leverage my prospective knowledge of data with my proclivity for creative marketing techniques to make a difference and present insights that supplement the ideologies adopted by brands. As time passes, I envision myself leading a reputed firm’s Marketing department and offering innovative ideas that can revamp businesses. I believe my noteworthy professional experience, understanding of the market and consumers, attention to detail, creative and logical thinking skills, and ability to adapt to dynamic environments can prove an asset to the institution, and therefore, I request the admissions committee to consider my application.
[Download Free Sample SOP for MBA in Marketing – 2022]
FAQs About SOP writing
What should be the tone of my SOP?
A key point to remember while writing your SOP is that it should neither be overly formal nor too personal. It’s important that you strike a balance with both tones. Also, keep in mind to be bold and confident in your writing while maintaining a humble tone.
How do I brainstorm and research before writing my SOP?
Consider chalking out a rough outline of the contents of your SOP. Keep your relevant documents and records handy so that information you provide isn’t contradictory.
Research thoroughly from various websites on the internet. The CampusTrail blog is curated by experts and provides detailed SOP resources for students. Visit our SOP resources page now!
How is my SOP different from a Resume?
A resume is where you list down all your academic records, work experience, and achievements. On the other hand, SOP is a document where you introduce yourself as the person you are beyond your academic history.
Should I mention my name on top of my SOP?
The heading of your SOP should read “statement of purpose” which goes on top of the document. You are not required to mention your name, date or any other details. Mention your name, the course you are applying to, and other immediate details in the introductory paragraph of your SOP.
An MBA in marketing is an extremely demanding field of study that requires you to familiarise yourselves with the various concepts of business management, market mechanisms, and sales operations. Having an MBA in marketing from a reputed college opens up your career to new horizons, as you can work in various private, government, and other sectors job positions that pay extremely well. Hence, it is important that you allocate sufficient time for your application to your SOP for MBA in Marketing and create an error-free and effective statement of purpose that secures your admission.
While you can find various sample SOPs and guidelines on SOP for MBA on the internet, it can be overwhelming to consider all of them while writing your SOP. There’s no doubt that writing your own SOP is always a good idea because that allows you to be yourself and stand out. However, in case you are unfamiliar with SOP writing and are looking for professional assistance with writing your statement of purpose, you can go for third-party SOP writing services.
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